BIN: B2B digital revs up 15 percent to $4.6 billion in 2010

The 2010 Business Information Network (BIN) report shows that tradeshow revenue fell 6.4 percent to $10.2 billion in 2010. Print also dropped, down 1.3 percent to $7.4 billion. Digital boasted the biggest growth in b-to-b dollars, up 15 percent to $4.6 billion in 2010 and represented 19.3 percent of overall b-to-b revenue in 2010 (up from 16.7 percent in 2009).

Folio Mag

ABM #s for 09: trade shows -16%, print -24%, digital -3%

ABM #s:

REVENUE (in billions)

2008 2009 % Change
Trade Shows $11.1 $9.4 -15.8%
Print $9.9 $7.5 -24.0%
Digital $4.1 $4.0 -3.0%


Three Major Business-to-Business Platforms Impacted by Economy in 2009; Print revenue showed greatest decline at 24.0%

Ad pages down 30% in 2009

B-to-b ad pages declined 27.94% in December 2009 compared with December 2008, according to Business Information Network figures released Tuesday by American Business Media.

B to B Media Business

U.S. exhibition industry declines 12.5% in 2009

The Center for Exhibition Industry Research (CEIR) has released its CEIR Index report for 2009 which revealed a 12.5% decline in the U.S. exhibition industry. That is four times the previous record decline of 3.1% in 2008.

The report documented a drop in all eleven industry sectors in the U.S. Data for the fourth quarter of 2009 showed the industry suffered an overall decline of 8.9% compared to the same period in 2008. The four specific metrics mentioned in the report are net square feet (-12.3%); revenue (-13.2%); professional attendance (-4.1%); and number of exhibiting companies (-5.8%). On the plus side, CEIR is predicting recovery and a return to growth in the second quarter of 2010.

(content via Business Strategies Grp)

Users: time w online news 70 seconds per day; print newspaper 25 min per day

The average amount of time looking at online news is about 70 seconds a day, while the average amount of time spent reading the physical newspaper is about 25 minutes a day.

Online news reading is predominately a labor time activity while offline news reading is primarily a leisure time activity.

Hal Varian, chief economist at Google

Nearly Half Of Google News Users Don’t Go To Source

A survey of nearly 3,000 U.S. news consumers by research firm Outsell shows that 44 percent of Google News visitors say they scan headlines on the site without actually going on to the news sites themselves; “power news users” (people who check the news at least twice a day) are even more likely not to click. The survey also shows that search-news aggregators are increasingly being turned to as a primary source for news

Source:  Paid Content

Eric Schmidt: How Google Can Help Newspapers

Op-ed in WSJ:  Google’s not making big money from news.  The newspaper industry needs new business models.  Google is helping find new business models for news with innovations like Fast Flip.

Eric Schmidt: How Google Can Help Newspapers

Paid content: 2009 year in review

Google Living Stories prototype

http://livingstories.googlelabs.com/

The idea behind Living Stories is to experiment with a different format for presenting news coverage online. News organizations produce a wealth of information that we all value; access to this information should be as great as the online medium allows. A typical newspaper article leads with the most important and interesting news, and follows with additional information of decreasing importance. Information from prior coverage is often repeated with each new online article, and the same article is presented to everyone regardless of whether they already read it. Living Stories try a different approach that plays to certain unique advantages of online publishing. They unify coverage on a single, dynamic page with a consistent URL. They organize information by developments in the story. They call your attention to changes in the story since you last viewed it so you can easily find the new material.

Variety adding pay wall (5 pages/mo free)

Beginning Thursday at 9 a.m., one out of every 10 visitors to Variety.com who click on two pages will be prompted to register for further access. Current print and digital subscriber who have logged into the system will be allowed unfettered access for no extra fee.

Nonsubscribers, however, will be asked to pay a flat subscription rate of $248 which provides access to all of Variety’s products, including the print editions of Variety and Daily Variety, as well as Variety.com and its digital edition. Those who opt not to pay the subscription fee will be restricted from accesses more than five content pages a month.

A print subscription to Variety currently costs $329.

http://www.foliomag.com/2009/variety-erects-online-pay-wall

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