The 2010 Business Information Network (BIN) report shows that tradeshow revenue fell 6.4 percent to $10.2 billion in 2010. Print also dropped, down 1.3 percent to $7.4 billion. Digital boasted the biggest growth in b-to-b dollars, up 15 percent to $4.6 billion in 2010 and represented 19.3 percent of overall b-to-b revenue in 2010 (up from 16.7 percent in 2009).
Advertisement
